When the choice fell on Ethiopia, I must admit that it was first and foremost a choice I made with my heart.
With the projects in Ethiopia, MicMic has the opportunity to make a small difference in a country characterized by imbalance and lack of education and work.
My parents have always appreciated going out into the world. After my brother and I had flown from the nest, my parents continued their endless search for new and exciting adventures. During a stay in Ethiopia, my father opened his eyes to the delicious leather offered by the capital Addis Ababa. Like any other explorer, he came home and passed on the information - lucky me.
Externally, the Ethiopian leather industry has gone silent with the doors - but in fact, Ethiopia possesses leather that competes with the highest quality worldwide.
Although leather is not new to Ethiopia, the country has not managed to achieve its full potential. For the same reason, you may not have heard of Ethiopian leather until now.